Palace of Versailles

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Take your upcoming launch event to the next level

In 2015, the famous Palace of Versailles did a major renovation of its gardens with the creation of a new attraction: The Water Theatre Grove. For this particular project, two contemporary artists and a landscape architect set out to give the park a fresh look while staying in-line with area’s past history. Communicating this launch posed several challenges — increasing the overall impact of this new attraction and promoting Versailles as a cultural and historic park. Find out how the Palace of Versailles worked alongside Augure by Launchmetrics, making the debut a complete success.

"Identifying the right influencers drastically increased the value of our events."

Hélène Dalifart

PR Executive
Château de Versailles

The Palace of Versailles, known as the Château de Versailles, is an extremely popular museum and tourist attraction in France. At one period in time, the Palace of Versailles was the ultimate symbol of political power for the nation when King Louis the XIV moved the royal court from Paris. Today, the park receives approximately 5 million visits per year.

What Versailles achieved...

  • More than 1,000 influencers were activated and mobilized for the campaign from target industries
  • 6 successful events were organized that included strong participation from the public with the help of influencers
  • More than 100 high-quality articles were published about the renovation

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